Virtual

Professional Development

Engaging and meaningful PD, delivered digitally

What is it?

Professional Development at your fingertips

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Easy to Use

Navigate to the PD section that feels relevant to your group, press play, and absorb.

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Work Alongside Us

Worksheets for each section allows for engaged learning and long-term retention.

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Go Deeper

For each segment, enjoy curated, free resources to deepen learning.

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Flexible Options

Our Year One PD model is ready for use! Purchase it on its own or bundle it with our in-building PD and/or curriculum and save!

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Virtual Professional Development

Do you want thoughtful, quality professional development that is bite-sized, digital, and digestible? Are you hoping to pull resources from external consultants and customize something that you’ll deliver yourself?


Are you frustrated by PD that comes and goes and lacks any resources to help it “stick?”


Our Virtual Professional Development offers are designed to provide “the Why, the What, and the How” of implementing our philosophy and/or curriculum into your school. Everything we present is thoughtful, interactive, and has a strong focus on social-emotional learning, character development, school culture change, and developing a crucial common language around this work.

“ All the materials are there for you, you can work systematically through the lessons, or pick and choose the ones that we need to be reminded of at that time. Since it’s all digital, it allows for the opportunity to stop the video, and have an authentic whole group conversation about what that looks like in our school, and how we are currently interpreting the language. The videos allow for reminders to be delivered throughout the year, and to a larger audience than I could support with just our professional learning budget. The work of changing a school culture is long, and if it isn’t one that you are purposefully designing, you can land in places where the behaviors that are the norm are not the ones that you want or expect. ”

- Alicia Jensen, Elementary Principal, Orting School District

Meet the Virtual PD Presenters

Our virtual PD is a modern solution for long-standing challenges. Our founders, John Norlin and Houston Kraft, deliver practical and passionate PD in short videos so you can 1) go at your own pace with your staff, 2) use the videos as inspiration for your own PD delivery, or 3) provide thoughtful reminders of the message after a CharacterStrong presenter has delivered content live!

Houston Kraft

Houston is a speaker, curriculum developer, and kindness advocate who has spoken at over 600 schools or events internationally. In 2016, he co-founded CharacterStrong - curriculum and trainings that transform the way schools teach social-emotional learning, character education, and Kindness. To date, they have worked with over 2000 schools globally. In 2019, his face was featured on Lays BBQ chip bags as someone who helps "spread smiles." He was once invited to play on the JV National Lasertag Team. His mom is his hero and her best life lesson is to “hug like you mean it.”

Houston Kraft

John Norlin

John is the co-founder of CharacterStrong - an organization that provides trainings and curriculum for schools internationally. He was a High School Teacher for 10 years, Program Administrator for the Whole Child at the Sumner School District for 5 years, and Director of Mt. Adams Leadership Camp sponsored by the Association of Washington School Principals. John holds a Master’s Degree in Organizational Leadership with a Servant-Leadership approach from Gonzaga University and consults with schools, districts, organizations, leaders, and teams on improving organizational structure across the United States.

John Norlin

Let's Grow Together!

This will be some of the best, most practical PD your staff has ever had.

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