The Evolution of the Swimsuit

Jessica Rey, founder of Rey Swimwear, addresses modesty. Her brand’s slogan is “Who says it has to be itsy bitsy?” Outlining the history of the bikini, Rey examines the “power” associated with wearing a bikini. Rey uses Princeton research to ultimately endorse modesty. She explains that it has more to do with respect than trying to cover up or hide one’s body.

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