The Evolution of the Swimsuit


Jessica Rey, founder of Rey Swimwear, addresses modesty. Her brand’s slogan is “Who says it has to be itsy bitsy?” Outlining the history of the bikini, Rey examines the “power” associated with wearing a bikini. Rey uses Princeton research to ultimately endorse modesty. She explains that it has more to do with respect than trying to cover up or hide one’s body.


  • What is modesty to you? How do you show modesty in your life?
  • What does the Harvard research reveal?
  • How will you use your beauty?
  • Do you believe that “less is more”?